Purpose Of A Music Video

I did some research into the purpose of a music video. I found several theortists related to this topic and researched into them further.

Values of Stardom

• Youthfulness
• Rebellion
• Sexual Magnetism
• Anti-authoritarian attitude
• Originality
• Creativity/talent
• Aggression/anger
• Disregard for social values
• Conspicuous consumption

Dyer

• A star is an image not a real person. They are constructed from 'materials' - advertising, magazines, etc.
• Paradox 1 - The star must be simultaneously ordinary and extraordinary for the consumer.
• Paradox 2 - The star must be simultaneously present and absent for the consumer.

Adorno (1903-69)

• Marxist.
• Pop industry stops us from worrying about 'real' issues. - Maintains capitalist control. 

Hebdige

• Consumption is active.
• Create identity in subcultures through the consumption of specific music and it's video.

Negus

• Book - Producing Pop

Organic Ideology of Creativity

• Talent
• Development
• Long Term

Synthetic Ideology of Creativity

• Manufactured
• Short Term