For my first analysis, I have chosen the music video for Hoodie Allen's song "All About It". I chose this video because I like the style of it and want to achieve something similar when making my own.
- I like the use of natural lighting throughout the video which gives it a gritty, realistic feeling and doesn't try to potray anything glamorous or unreal.
- The locations in this video are very normal as they don't show any kind of lifestyle and are every day locations and therefore a natural place to film this video.
- The shots in this video vary in length, the majority are close-ups and mid shots of the artists, however there are still a range of different shots used including multiple two shots, long shots and extreme close ups.
- Both artists lip-sync continuously throughout the video in different shots and it flows through the duration of the video.
- I like how the video is solely focused around the two artists and the activities they are doing, this shows that the video and lyrics of the song are based on them.
- The costumes used in the video are humorous and give the video a light hearted feeling in contrast with the lighting and locations. I find the use of superhero and spaceman costumes interesting and it is a unique idea that I would be interested in using myself.
- Slow motion shots are used a few times during the video and add an interesting twist to the storyline.
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